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Jay and Shaw's had a good thing going, but now he finds himself going to Roche Bros. more and more and feels compelled to break the news to Shaw's:
... After a long stretch of time in which I've observed you trying to be Stop & Shop, raising your prices, getting obsessive about store brands, adopting that assinine card program that most customers hate, there's nothing special about you anymore. Unless you are trying to be special by overcharging me. ...
Plus, unlike Shaw's, Roche Bros.
... actually charge the sale prices when things are on sale. Always. It's not a game of pricing roulette.