Why stop at one cup?
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So Boston is letting Starbucks glue coffee cups to the top of cabs as an ad gimmick.
Why stop there? The possibilities are, in fact, endless:
Papa Gino's could glue fake pizza boxes to the tops of cabs. Even better, they could have fake cheese, pepperoni and sauce dribbling from the box down the rear window.
Dell could solder laptops to the tops of cabs (I once had a co-worker who drove off forgetting he'd left his on the top of his car while he got his keys).
Peg Perego could connect baby carriers to the tops - with a baby doll in them (anybody remember the guy in Worcester whose kid wound up on I-290 when he did something like that)?
I am, of course, available for more advertising consulting :-).